Main Content
As a Distinguished or Advanced Partner, you have the unique opportunity to contribute thought leadership to the Vena Blog, to increase brand visibility, amplify your audience reach and establish your team as subject matter experts to a new audience.
Thousands of unique visitors access the Vena Blog each month seeking educational content to inform their personal and professional development, market research and purchase decisions.
Ready to share your expertise with our growing audience of finance and operations professionals? Great! We’d love to hear from you. Before you submit, let’s review:
Please note: Vena values all Partner pitches received however, submission does not guarantee your content will be posted.
Vena accepts thought leadership articles focused on educating our audience across a variety of topics. We define thought leadership as content that showcases a business or individual’s expertise through a unique point of view informed by the author’s lived experience.
Below is some guidance on the kinds of topics we write about. Keep in mind, our primary audience are finance professionals that usually sit within the FP&A department of their company.
Advice for simplifying the core planning processes owned by the finance department (like budgeting, forecasting and scenario planning) so they can steer the business towards increased profitability.
Examples:
Budgeting Best Practices (Strategies and Expert Insights for 2024)
What Is Data Storytelling: The Art of Communicating Financial Data to a Non-Finance Audience
Advice for enhancing collaboration with other business units like HR, sales and operations to support planning processes that are part-owned or touch departments other than finance (processes like workforce planning, cash flow planning, capital expense planning and detailed revenue planning)
Examples:
Headcount Planning and Forecasting: The Complete Guide
The Ultimate Guide to Sales Performance Management
Advice for simplifying processes that precede or inform finance-led planning (like financial close management and incentive compensation management), so that finance teams are working with high quality data and have more time available for analysis
Examples:
A Step-By-Step Guide to the Year-End Close (With Checklist and Templates)
How To Improve Your Account Reconciliation Process
Tips and education to help finance professionals level up their proficiency in Excel (the tool most universal to the office of finance and the heart of the Vena platform)
Examples:
How To Perform Cohort Analysis in Excel
4 Best Practices For Creating a Variance Analysis Report in Excel
Education to help finance professionals gain a deeper understanding of the technologies and platforms shaping the future of finance, like generative AI.
Examples:
How AI Can Power Finance Productivity—and Why Doing More With Less Matters
How FP&A Professionals Can Use Python in Excel for More Powerful Analysis
As you create your content, please refer to the following resources to inform your writing:
Ready to share your content? Please submit your pitch via the form below.
Please allow 2-3 weeks for our Content Team to review and reply.
Upon acceptance, our team will work with you on edits, to establish a publish date, and share promotional assets for your team.