Meet The Team

Meet the most experienced team of finance process management and technology experts in the industry.

Hunter Madeley

Chief Executive Officer

Hunter took the helm at Vena in 2019 to continue his track record of leading transformational growth at some of the cloud’s most important companies.

Hunter joined Vena from HubSpot, where as chief sales officer he led annual revenue growth from $80 million to $600 million in just five years. His 20-year career also includes sales and growth leadership roles at companies including ADP and While an avid soccer fan, coach and player, Hunter’s favorite personal pursuits mostly involve trying to keep up with his two kids.

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Tina Goulbourne

Chief Operating Officer

As Chief Operating Officer, Tina is responsible for ensuring the organization is fully aligned to execute our strategic plan, which ultimately focuses on delivering an exceptional customer and employee experience.

Tina is a highly collaborative leader with extensive cross-functional experience in the Financial Services and Information Technology industries. She has held senior leadership roles in Customer Service, Strategy and Communications, Product Management, and Operations with a Canadian and North American scope. Most recently, Tina led the Canadian Sales Planning and Operations team at Apple Canada. She is a huge sports enthusiast and especially enjoys watching her kids’ sporting events.


Rishi Grover

Chief Solutions Architect

As Co-founder and Chief Solutions Architect of Vena, Rishi is passionate about applying technology to help companies achieve their strategic, financial and operational goals.

Rishi is focused on continuing to enhance Vena’s unique and innovative product offering and vision by working closely with clients and industry experts. Rishi has helped many Fortune 500 companies re-engineer and optimize financial processes. His expertise in financial planning and regulatory reporting helped him to the position of Director of Enterprise Solutions at Clarity Systems before he co-founded Vena Solutions with Don Mal and George Papayiannis. Rishi holds a Bachelor of Applied Sciences from the University of Toronto, specializing in Computer Engineering and Communication Systems.

Debbie Lillitos

Chief Customer Officer

As Chief Customer Officer, Debbie is responsible for the overall success of Vena’s hundreds of clients.

Debbie is an energetic operator with many years of experience in professional services and program implementation working with private and public sector clients across North America, the UK, and Africa. Most recently Debbie was the VP of Professional Services at Achievers, a Toronto-based SaaS software company. Outside the office, Debbie enjoys getting away to camp in the wilderness, cycling and traveling to new places.

George Papayiannis

Chief Technology Officer

As Chief Technology Officer, George directs all aspects of product development, research, engineering and delivery of Vena’s solutions.

Prior to co-founding Vena, George gained considerable experience in the software and technology industry in a variety of roles including development, consulting, architecture and design. In his most recent role as an Enterprise Software Architect at IBM, George led complex software architecture engagements for many Fortune 500 companies and managed a large, globally distributed development team based in Brazil, Beijing and France. George is seen as a thought leader in technology, speaking at numerous conferences on topics ranging from web architecture and design to the future of mobile web development. George holds a Bachelor of Engineering degree from McMaster University, specializing in Software Engineering, along with a major in Finance, focusing on Banking and Capital Markets.

Allison Munro

Chief Marketing Officer

As Chief Marketing Officer, Allison is responsible for leading a high-performance marketing team that drives brand, demand and experience.

She began her career as an entrepreneur and built her own experiential marketing agency, providing technology-based experience solutions for CPG and entertainment brands. She continued to apply her skills and experiences as she transitioned to senior marketing leadership roles working directly with tech providers, with companies that included Oracle Marketing Cloud, NexJ Systems and Piano Software. Bringing over 15 years of leadership experience to her role at Vena, 10 of them spent leading go-to-market teams for cloud-based technology and service providers, she is now expanding Vena’s marketing efforts to support company goals worldwide. When not dreaming in marketing and tech, Allison loves to travel off the beaten path, swim in the ocean, cycle in the forest, listen to podcasts, and play video games.

Darrell Cox

Chief Financial Officer

As Chief Financial Officer, Darrell designs the forward-looking business strategies and long-range financial plans that sustain Vena’s growth.

With more than 15 years of senior leadership experience in finance and business development, Darrell is adept at assembling, directing and managing knowledgeable, dynamic Finance teams for such Fortune 500 companies as Virgin Mobile and Rogers Communication. As the former VP of Finance at FreshBooks, Darrell built a high-performance Finance team and led the development of key business strategies, management KPIs and an entire system conversion. Darrell is a Chartered Accountant and holds a Bachelor of Commerce from the University of Toronto, with a focus on Finance and Economics.

Tracey Mikita

Chief People Officer

As Chief People Officer, Tracey is spearheading the development and execution of Vena’s people strategy, culture initiatives and employment brand evolution.

Tracey is passionate about delivering an amazing candidate and employee experience that supports Vena’s business strategy and growth plans. She has experience across a variety of industries, including both high-growth technology and large corporate organizations. Most recently Tracey was Vice President of Human Resources at Toronto-based software company, FreshBooks. Outside of work, you’ll find Tracey at the ball park, hockey rink or ski hill with her boys or reading a good book!

Portrait of Peter Gilfillan

Peter Gilfillan

Chief Sales Officer

As Chief Sales Officer, Peter leads a high-performing sales team and is responsible for accelerating Vena’s remarkable growth.

Peter joined Vena after more than 20 years in executive sales leadership roles at companies including ADP, Ceridian, Monster and Joveo. During his 14 years at Monster, he held progressively senior roles, from leading global sales to serving as the company’s Canadian GM. Peter has led hundreds of worldwide employees and been responsible for managing annual revenues of up to $220 million. Before getting into tech sales, Peter played professional soccer and is a member of the Canadian Soccer Hall of Fame. He continues to be involved in the sport today as a UEFA certified coach and proud soccer dad.