Award underscores Munro’s impact driving marketing-led growth, partner ecosystem expansion and Vena’s continued momentum
TORONTO – March 28, 2025 – Vena, the only Complete FP&A platform purpose-built to fully amplify the Microsoft technology ecosystem, announced that Allison Munro, Vena’s Chief Marketing and Ecosystem Officer, has been named as one of Pavilion’s CMOs to Watch in 2025. This annual list honors marketing leaders pushing boundaries, driving change and shaping the future of their organizations.
Selected by Pavilion, a global community of revenue leaders, the CMOs to Watch list celebrates marketing leaders who are redefining the role of marketing as a strategic growth driver. As marketing evolves beyond traditional pipeline generation, this recognition spotlights CMOs balancing brand and demand, elevating marketing’s influence across the organization and proving its critical role in long-term business success.
“It’s an honor to be recognized alongside such an inspiring group of marketing leaders,” said Allison Munro, Chief Marketing and Ecosystem Officer at Vena. “This recognition is a reflection of the incredible team I get to work with every day, the customers and partners who continue to shape and inspire our work, and the vibrant community that continues to shape and inspire our work. At Vena, we believe in the power of community—within our ecosystem and beyond—as a driving force for innovation, collaboration and shared success. I’m proud of the impact we’ve made together and excited to keep pushing boundaries as we scale our ecosystem and help even more organizations plan better and achieve more.”
Since joining Vena in 2020, Munro has played a pivotal role in accelerating brand, demand and ecosystem growth in market. As a core member of the executive team, she has helped shape a strong, customer-centric culture while contributing to the company’s strategic expansion. Under her leadership, Vena has earned top industry recognition and continues to bring the power of its Complete FP&A platform to organizations worldwide.
“Allison’s passion for our customers, commitment to our partner community and relentless focus on growth have helped position Vena as a leader in our space,” said Hunter Madeley, CEO at Vena. “Her strategic vision and ability to align marketing with our broader business goals has been a crucial driver of our success, and it’s incredibly rewarding to see her leadership recognized by a community as respected as Pavilion.”
Building on this recognition, Munro will also be speaking at the Pavilion CMO Summit on April 17, 2025, in Atlanta, GA—an executive-only event where 150+ top marketing leaders gather to turn strategy into revenue. Designed to redefine marketing’s impact on business growth, the summit will feature industry pioneers, interactive workshops and peer-to-peer connections that inspire the next chapter of marketing leadership.
About Vena
Vena is the #1 agentic AI-powered FP&A platform purpose-built to harness the full power of the Microsoft technology ecosystem for finance teams everywhere. Vena amplifies Microsoft's world-leading productivity tools, cloud technology and AI innovation to make FP&A, operational planning and adjacent strategic processes more flexible, efficient and intelligent. Thousands of the world’s leading companies rely on Vena to power their planning. For more information, visit venasolutions.com.
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